About
'I Nuovi' is Italian for 'the new', synonymous with our mission to
combine innovation with state-of-the-art technology, consistently
unleashing fresh and exciting products that represent the future of
cosmetics. Inspired by fashion, technology and life, I Nuovi
Professional is all about making beautiful easy. We celebrate
individuality, we embrace diversity, we represent authenticity. Create,
experiment and discover what works for you.